China: the time of brand perception manufacturing

China has reinvented itself from the world’s factory into an independent force in the technology sector and in the field of product design; and continues to evolve by reaching for new challenges such as seeking to create meaning and develop the subtle values of brand positioning and perception.
In line with this objective the University of Nankai, in collaboration with S&P, presents an executive training course dedicated to building solid perceptions into audience’s mental space to be embodied and spread through product, marketing and communication.

Everything starts with a story: Perceptioning®

In 2002, Italian brand strategy experts Marco Bassani and SaverioSbalchiero introduced Perceptioning in their book Brand Design. The new methodology offers a robust way directly addressing mental space to build a solid brand in both mature market and new sphere which stressed development from 0 to 1. The theory has been hailed among branding circle in Europe, and the book has been published for 4 times ever since.

Brand Design
Costruire la Personalità di Marca Vincente
Prima edizione italiana, 2002
Prima edizione francese, 2011

Nankai university, a 3 days full immersion into marketing innovation.

In  3-day workshop, the founders of the theory, SaverioSbalchiero and Marco Bassani,  will make face-to face instruction on how to use Perceptioning® to design and build successful brands.
They’ll teach how to combine traditional analytical skills with creative and imaginative ways to define the “perceptual positioning” in the audience’s mind and to build solid perceptions that form a great brand.

The main targets of the course are:

• a step-by-step process to develop the brand according to the logic of leading brands such as Nike, Audi and SpaceX etc;

• the way of developing an intuitive mind and of making it work in synergy with the analytical mind to create strong brands cloaked with passion;

• the method of interpreting the designed brand perceptions to guide all the company’s activities: from product design to marketing, from communication to corporate culture.

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