The first handbook that explains how to build a brand from consumer perception

The first handbook that explains how to build a brand from consumer perception

Brand Design

Building The Winning Brand Personality

First italian edition, 2002
First international edition, 2008
Second international edition, 2011

Branding pioneers

In 2002 we changed the rules of brand design with the publication of the first handbook explaining how to build a brand from consumer perception.

Innovators and researchers

We have applied our methods for over 15 years, working with businesses and participating in research projects with prestigious European universities.

An international perspective

We offer a global and advanced vision of strategic marketing techniques thanks to our experience on the marketing management boards of multinationals such as TCL, Motorola, Alcatel and with brands such as Elle, Miss Sixty, Mandarina Duck, etc..